Information is power. Knowledge of the variables in the marketplace in which the company operates or intends to enter is essential for ensuring success and a return on its investments. Many projects are doomed to failure because they fail to take account of real circumstances.

NYB Consulting builds complete profiles of the target market, containing descriptions of how the overall market is developing, the type of competition, current demand structure, the type and level of future demand, and potential regulatory issues, obstacles, or incentives. To that end, NYB Consulting will carry out the necessary market studies, using specialized partner companies.

NYB Consulting also carries out benchmarking studies, to provide a clear and comparative view of where your company stands in relation to others, be they competitors or industry partners. Knowing the market and the competitive environment is essential for the successful management of your company.